The First Step was a successful experimental project I conducted in the first half of 2019. For the unfamiliar, it was a transparent case for the Redmi Note 7 series of smartphones and it was sold exclusively here on this website from April 2019 to June 2019.

The First Step case had a hard structure for protection. It had a lay on table design to prevent the display from scratching up. It also covered the camera bump to prevent it from minor scratches. And it had really tactile buttons machined in. All for just ₹398.

It did not receive overwhelming response at the beginning but slowly through word of mouth, the sales started growing. It was promoted and marketed only through YouTube videos and in 2 months, 200 units were sold, with negligible marketing expenses.


The First Step was always meant to be a limited edition product but thanks to the overwhelming response to the first drop, it will be back and at massive scale.