So a majority of the phones that have come out in the past year have had high refresh rate displays. We first saw these in really high-end phones like ROG phones and razer phones but now even a Pocophone has a 120hz display but the reason why high refresh rate displays have gotten really popular and mainstream is I think because of OnePlus. They were one of the first to adopt a 90hz display into a very commercial and mainstream phone, unlike the gaming phones that we had seen prior.

But this article is not about a OnePlus phone, it is not even about a high refresh rate. This is about a phone which is hugely successful in a lot of countries like America but not a lot of people talk about it here in India and that’s the Galaxy S20 from Samsung. So the Galaxy S20 is actually an entire lineup of phones. There is the regular S20, there is the S20+, which is a bigger S20 and lastly, there is the S20 Ultra which is a massive phone with multiple cameras that no one should buy.

In fact, the S20 lineup is not one of, but the most expensive lineup of android phones in India. Even the cheapest phone in this lineup which is this one the regular S20 sells for ₹67,000 after HDFC’s card offer. Then if you get a good case and a screen protector it gets closer to ₹70,000 and that price is pretty high in a world where the OnePlus 8 Pro with a Snapdragon processor, Oxygen OS, some of the quickest software updates and now just as good of a camera sells at ₹55,00 with a case and a screen protector because you do have SBI’s offer.

Hence the chip, the software updates, the price, and OnePlus collectively, I think are responsible for the continuous decline in Samsung’s share in the premium smartphone market, especially in recent years. But I believe, just switching to snapdragon from Exynos and providing much quicker software updates will motivate a lot more people to get Samsung instead of OnePlus. Even if Samsung still doesn’t switch to anything like Oxygen OS and continues to sell at the same very expensive price that it currently sells at and there are 2 clear reasons for that.

The Image and Legacy of Samsung in India.

Samsung is an old brand that has been selling all kinds of products for more than a decade, including flagship phones that back in the day, used to be major competitors to the iPhone, which when it came out was the gold standard of phones. So with the Galaxy S series, Samsung naturally built a reputation of really high-end android phones or a really high-end iPhone alternative. Long story short, people trust Samsung.

The stigma of a Chinese product in the mind of the average consumer.

Chinese products have had a reputation of being cheap because they are really poor quality and don’t last very long. I’m not going to lie, a lot of the Chinese products are built that way. Plus what Xiaomi is doing with its MIUI by putting up ads in its OS, even in the Mi 10 which is a ₹50,000 phone, the reputation of a Chinese product is only worsening. The Mi 10 might look really attractive and it might even last long but you never know when you start seeing ads in your OS.

I also think that after-sales service is extremely important for a brand in building a relationship with the consumer. And because Samsung has been in India for so long, it has a really well established offline channel that runs through the local markets of India. This allows them to cater to the problems of their average consumer almost anywhere and anytime. So I think Samsung by just fixing and improving a few things can still take advantage of these two factors before OnePlus changes that reputation of Chinese products and phones. Because OnePlus as of now according to me does make the best android phones for the majority of the people and they also happen to be much affordable than other options.